The 2009 manual of the plaintiffs revolution by david ball, don keenan to get this book reptile. Ball and keenan s method of litigating cases is based on an old and outdated concept that the human brain is composed of. Don keenan and a great selection of related books, art and collectibles available now at. The 2009 manual of the plaintiffs revolution by david ball and don keenan. The 2009 manual of the plaintiffs revolution ebook. This theory is based on the primitive human instinct to avoid danger. The 2009 manual of the plaintiffs revolution, advocates a sea change in the way plaintiff counsel try cases. Reptile is a trial advocacy book written by trial lawyer. The dealspotr community last updated this page on october 28, 2018. Since the explosion onto the scene after the 2009 publication of david ball and don c. Don keenan is the founder of the reptile who, with david ball, cocreated and coauthored the reptile book.
Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book. Reptile is a trial advocacy book written by trial lawyer don keenan and jury consultant david ball. First, do not be afraid to tell the jury about the reptile. Reptile keenan ball has an average discount of 25% off and an average time to expiration of 16 days. Reptile refers to the reptilian part of the brain that contains our survival mechanism. Free consultation call 240 4675741 the stravitz law firm helps victims and their families receive compensation for their injuries in injury and accident cases. The 2009 manual of the plaintiffs revolution david ball, don. The book comes in paperback and is in very good preowned condition, the binding is secure, it has 7 pages that have minor writing or highlighting see photos. To confront the reptile theory headon, you need your witness to do three things. The 2009 manual of the plantiffs revolution by david a. Reptile in the mist and beyond by david ball, don keenan january 1, 20 paperback 1st on. Reptile is a trial advocacy book written by trial lawyer don keenan.
The structure of this book, along with the transition of the keenan trial blog into a secure, password protected site that will not contain old archives, make the. The 2009 manual of the plaintiffs revolution reptile. But in a dekalb county wrongful death trial last month, plaintiffs lawyer don keenan found that defense lawyers will also buy the book, reptile. Mar 03, 2016 what is the reptile brain trial strategy. That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile. May 20, 20 for many, the words lawyer and reptile are probably synonymous. An analysis of the reptile method and tips to defeat it. Strategies for responding to reptile theory questions. The main purpose of the theory is to unlock the jury. In 2009, attorney don keenan and jury consultant david ball published reptile. Authors ball and keenan urge plaintiffs to tap into jurors basic survival instincts to render higher personal injury verdicts.
Don keenan and a great selection of similar new, used and collectible books available now at great prices. Defense uses reptile strategy against keenan grsmb. The manual of the plaintiffs revolution balloon press, 2009. The much anticipated new book from don keenan, contains expounded articles from the first two years of the keenan trial blog organized into an easy reference layout. Strategies for dismantling the plaintiffs revolution by thomas m. This sale features a preowned copy of reptile the 2009 manual of the plaintiffs revolution by david ball and don keenan. The wellknown reptile revolution spearheaded by attorney don keenan and jury consultant dr.
By bill kanasky and redefining the plaintiff reptile theory. The 2009 manual of the plaintiffs revolution by david ball, don keenan that can be taken its soft file. This is known as the prohibition against the golden rule. Appendix b1 of the book includes the leading case holdings on golden rule from every state. Keenan, an atlanta plaintiffs lawyer, and david ball, a north carolina jury consultant. Todays reptile case puts defendants conduct on trial, advocating. She hadnt yet heard about the popular book by david ball and don keenan, so i explained, its a theory for trying plaintiffs cases by portraying the defendants conduct as a threat to jurors own safety and the safety of others. Reptile in the mist and beyond 9780977442577 by david ball. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. My good friend don keenan is not only a great trial lawyer but a generous one. The 2009 manual of the plaintiffs revolution purportedly gives its adherents a significant edge. This is a telling admission and fodder for a motion in limine. Reptile by david ball and don keenan paper back 2009 ebay. Limiting reptile arguments, by appeal and otherwise.
John crawford coauthored an article in the december 2015 for the defense magazine. The 2009 manual of the plaintiffs revolution paperback 2009. To be sure, the reptile model is a skilled marketing tool of plaintiffs counsel, don keenan, and jury consultant, david ball, to sell books, seminars and the like. The book claims to be aimed at combatting the effects of the tort. The 2009 manual of the plaintiffs revolution and use it against him. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. Never miss an important reptile keenan ball deal by tracking their best new offers in your email using dealspotr tracker. F a c i n g t h e r e p t i l e i n t h e c o u r t r.
The 2009 manual of the plaintiffs revolution, in which they offer strategies to appeal to the primitive or reptilian brains of the jurors and to circumvent this prohibition. In our ga trial, we never read to the jury from attorney don keenan s reptile book. The reptile theory is the latest advocacy rage for the plaintiffs bar. What we had with us at trial was another book edited by keenan and containing a transcript of one of his sample closing arguments for a plaintiff. Don keenan and david ball wrote a book entitled, reptile. The 2009 manual of the plaintiffs revolution, the reptile the. Moreover, ball and keenan explain that reptile tactics rely on convincing jurors to make their decision based on personal reasons. Ball and keenans book, the focus in using the reptile effectively is spotlighting safety. The 2009 manual of the plaintiffs revolution by david ball, don keenan, you could not be so confused. Keenan law firm keenan s kids foundation reptile keenan ball. Why was the reptile trial advocacy book admitted into a. Reptiles in the courtroom advocacy and evidence resources. David ball on damages andwith reptile cofounder don keenan reptile.
Oct 04, 20 the gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. Ball wrote two of the bestselling trial strategy books ever published. Clay first read the reptile book in the autumn of 2009, a few months after it was released. Ball is an awardwinning teacher for the north carolina advocates for justice and the american association for justices national college of advocacy. The 2009 manual of the plaintiffs revolution, the reptile theory has frustrated and annoyed defendants and their attorneys. Plaintiffs bar embraces reptile strategy and defense bar. Don keenan is the youngest pastpresident of the inner circle of advocates, an exclusive organization of 100 members, all having the distinction of winning multiple seven figure verdicts. Just like any other strategy, it becomes less effective when it is known and named.
In fact, we never had that book with us in the courtroom and never mentioned that keenan wrote that book. Keenan born 1951 is an atlanta, georgiabased trial lawyer and author. The reptile theory gained popularity after david ball a jury consultant and former theatrical director and don keenan a plaintiff attorney published a book entitled, reptile. Reptile in the mist and beyond by david ball, don keenan.
Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. For many, the words lawyer and reptile are probably synonymous. Home about results scholarships my account contact 0 reptile keenan ball books. By framing arguments in terms of our most biologically basic. Keenan trial lawyer during his 36 years specializing in catastrophic injury and wrongful death cases, mr. Reptile in the mist and beyond by david ball, don keenan january 1, 20 paperback 1st. When the reptile sees a survival danger, she protects her genes by impelling the juror to protect himself and the community, write coauthors don c. Reptile theory is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts andor fears of jurors. It is at this final stage of trial where you can perhaps levy your most potent attack. Don keenans advice about reptile rules plaintiff trial. His blog is a source of helpful ideas which i look forward to. The 2009 manual of the plaintiffs revolution by david ball, don keenan. And if ball and keenan s devotees are to be believed, the. The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile.
In 2009, david ball and don keenan published a book called reptile. Reptile in the mist and beyond david ball, don keenan on. Keenan and david ball advocate persuading jurors by. Less science than clever marketing, david ball and don keenan s book, reptile. He is the head partner in the keenan law firm, which specializes in cases involving children, including injury, medical malpractice, and wrongful death. Since its explosion onto the scene after the 2009 publication of david ball and don c. Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. Been hearing this book was a mustread for years at every plaintiffs bar conference around. New deals for reptile keenan ball are launched infrequently. Tame the reptile in your medmal defense persuasive litigator. Influencing the reptilian brain social media strategy. Don t miss out on reptile keenan balls next discount code. The 2009 manual of the plaintiffs revolution by david ball and don keenan reptile refers to the reptilian part of the brain that contains our survival mechanism. David ball is now an ubiquitous threat to defendants across the nation.
The 2009 manual of the plaintiffs revolution, authors don c. The 2009 manual of the plaintiffs revolution by david ball. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Don has dedicated his practice to child and adult injury and wrongful death. This technique, known as the reptile method, has been popularized by jury consultant david ball and attorney don keenan. Find all the books, read about the author, and more. Please read our short guide how to send a book to kindle.